PECAA's 2020 Educational Webinars for Doctors & Staff


Kering Eyewear: Luxury Sales Training
Wednesday, June 10, 2020  |  10:00am - 11:00am Pacific
Presented by: Megan Forchetti, Kering


Course Description:

Join us as Kering Eyewear discusses the Luxury Retail industry and current forecasts, moving towards a classification of Luxury Consumers and a description and guide of how to approach each profile, and finally a defined sales journey for selling luxury. If you are in the market of selling Luxury Product, Kering Eyewear would like to provide education to you and your staff and share their knowledge. It’s a detail often missed or overlooked in optical businesses. If you have luxury brands in your assortment, the customers who buy luxury have a certain expectation, Kering will be explaining what those expectations are. They will share their insights on how to successfully sell Luxury.


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